Our Mission
WTVI empowers and connects people through media and community engagement, to further education, showcase culture and promote citizenship

Our Vision
To be the premier public service media for highlighting and addressing issues and needs that will enhance lives and improve communities in the central Carolinas

Our Values
WTVI is proud of its long history of service and involvement in the Charlotte communities. Our culture is supported by shared core values. We feel that everyone at WTVI can make a difference. As we work together to maintain our reputation we emphasize these values:

• Service
  We are passionately committed to service. Through our dedication to
  service, we create value for customers, and community
  
  

• Integrity
  We have a tradition of honesty, fair dealing and ethics. We strive to use
  honest and fact-based decision making to determine the right thing to do,
  and to communicate openly about our choices. We maintain the highest
  principles of integrity, honesty and accountability. Integrity refers to
  wholeness. When we think of integrity, we think of things such as honesty
  straightforwardness, and sound moral principles.
  
  

• Ingenuity and Creativity
  We foster creativity, ingenuity and innovation in our endeavors
  
  

• Quality
  Content of the highest quality and integrity — this is the basis for our
  reputation and the means by which we fulfill public trust and our
  customers’ expectation
  
  

• Passion
  For what we do and a drive to improve more
  
  
  

Click here to view WTVI's conflict of interest policy.