Mission, Vision and Values

Mission

WTVI-PBS Charlotte is Charlotte’s public television service, providing education, culture, and citizenship across all electronic media platforms to serve the public interest and further the mission of Central Piedmont Community College.

Vision

WTVI-PBS Charlotte’s vision is to be the best public broadcasting service in the nation.

Values

People trust WTVI-PBS Charlotte to provide programs of quality that engage the mind and spirit, that promote personal growth and lifelong learning, and that connect the community. People also want WTVI-PBS Charlotte to be a safe haven for children.

In order to maintain this trust, WTVI-PBS Charlotte staff upholds the qualities of trust (respect for the viewer), quality (high production standards), intelligence (programs that challenge the mind), balance (impartial, factual, little “spin”), uniqueness (different, unusual focus), and variety (diversity in genre, perspective, and niche).