Sponsorship | PBS Charlotte


All things being equal, public media viewers go out of their way to do business with the businesses who support the programs they trust and enjoy.

According to a 2015 study of core PBS viewers:

• 76% agree that PBS sponsors are committed to quality and excellence.
• 68% agree that sponsors create compelling advertising that is better than ads on other networks.
• 64% believe the sponsors on PBS are more trustworthy than other networks.
• 62% agree that sponsors are industry leaders.
• 36% research more on the company, product or service.
• 18% bought the product or service. And, 19% of those who made a purchase were motivated to buy a car.

Broadcast sponsorships are available for specific programs, blocks of like programs (history, travel, etc.) or series.

Local production sponsorships are available for WTVI-PBS Charlotte’s local programming and award-winning documentaries.

To inquire, please contact Larry Lippert by phone at 704-330-5904, or by email at larry.lippert@cpcc.edu.

To view a sample selection of sponsored works, please reference the links below.

Sample Spots:

Providence Day School – The Great American Read
Steinway Piano Gallery
Queen’s Cup Steeplechase
Dilworth Neighborhood Grille
Pediatric Boulevard
The British International School

“Did You Know” Campaigns: Novant Health Interstitials (Four 30-second spots: Spot 1, Spot 2, Spot 3, and Spot 4)

Co-production: Charlotte Radiology

Documentary: Re(Made) In the Carolinas