

The Benefits of Sponsorship
Public media viewers go out of their way to do business with the businesses who support the programs they trust and enjoy.
According to a 2015 study of core PBS viewers:
• 76% agree that PBS sponsors are committed to quality and excellence.
• 68% agree that sponsors create compelling advertising that is better than ads on other networks.
• 64% believe the sponsors on PBS are more trustworthy than other networks.
• 62% agree that sponsors are industry leaders.
• 36% research more on the company, product or service.
• 18% bought the product or service. And, 19% of those who made a purchase were motivated to buy a car.
Broadcast sponsorships are available for specific programs, blocks of like programs (history, travel, etc.) or series.
Local production sponsorships are available for WTVI-PBS Charlotte’s local programming and award-winning documentaries.
To inquire, please contact Larry Lippert by phone at 704-330-5904, or by email at larry.lippert@cpcc.edu.
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Sample Sponsorship Works
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Sponsor Testimonial from Bragg Financial
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Catawba Wateree Water Management Group
Sponsorship Message
Ingles Markets
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Charlotte Ballet's Nutcracker
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Smart Start of Mecklenburg County
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Pediatric Boulevard
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Steinway Piano Gallery
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Providence Day School - The Great American Read
Sponsorship Message
British International School
WTVIPBSCLT
Charlotte-Mecklenburg Storm Water Services
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Mint Museum: Picasso Exhibit
Sponsorship message
UNC Nutrition Research Institute
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Novant - Did You Know Campaign - Commit to Be Fit
Our Corporate Underwriting Supporters Include
- AAA Carolinas
- Bechtler Museum of Modern Art
- The Biltmore
- Blumenthal Performing Arts Center
- Bragg Financial
- British International School of Charlotte
- Catawba College
- Catawba Wateree Water Management Group
- Charlotte Ballet
- Charlotte-Mecklenburg Storm Water Services
- The Charlotte Relocation Guide
- Cornelius Woods
- CPCC
- Earth Fare
- Everything But the House
- Gaitway of Charlotte
- Hickory Tavern
- Ingles Markets
- Johnson Allison & Hord
- Miller McNeish & Breedlove
- Providence Day School
- Secret Chocolatier
- Senior Helpers
- Signature Health Care
- Shumaker, Loop & Kendrick
- Smart Start of Mecklenburg County
- Southminster Retirement
- Southpark Magazine
- Steinway Piano Gallery
- UNC Nutrition Research Institute
- Wells Fargo
- Worth Financial Advisors
- WSOC Country 103.7